Marketing Aesthetics: the strategic management of brands, identity and image

Type
Book
Authors
Bernd ( Schmitt )
Alex ( Simonson )
Tom ( Peters )
 
ISBN 13
9780684826550 
Category
 
Publication Year
1997 
Publisher
The Free Press, United States 
Pages
343 
Number of Copies
1 
Accession No Call No Availability
458   Yes

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