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  Title Copies
Changing Focus: Kodak and the Battle to Save a Great American Company 
Edition: First Edition 
Year: 1997 
ISBN: 0812924630 
ISBN 13: 9780812924633 
 1 
Warp-Speed Branding: The Impact of Technology on Marketing 
Edition: 1 
Year: 1999 
ISBN: 0471295558 
ISBN 13: 9780471295556 
 1